makeup

1970s

13160_13328_rolaids3

Commercial for Rolaids antacid; journalist Roger Staubach interviews…

1970s

13161_9711_castro_street_fair2

People walking on the street with their dogs. A man in drag poses for…

1970s

13160_13318_johnson_&_johnson

Two women stand next to each other in front of the mirror. One of the…

1970s

13160_13299_whistles

Commercial for Whistles Makeup Remover wipes; woman asks, “do you know…

1970s

13160_13297_gimbels_clothing

Commercial for Gimbels department store; scene begins with a screen…

1950s

13161_40654_hazel_bishop

Commercial for Hazel Bishop 77 lipstick. Close up of a happy woman…

1960s

13160_13263_instant_quaker_oats

A split screen with a sleeping woman on top and sleeping man on bottom…

1920s

13161_22765_flappers

CU of women’s legs as they read newspapers on a park bench. CU of…

1970s

13183_7582_gay_parade1

A man with white makeup on his face walks down a street in San…

1990s

10476_beauty_ads1

Montage of commercials and print advertisements from the 1980s and…

1990s

10476_beauty_ads2

ECU of women’s lips as lipstick is applied. Clips from lipstick and…

1970s

13152_4098_Coty_Sheer_Shadows_Commercial

This clip is a 1970s commercial for "Sheer Shadows," a…