A woman packs a man's white dress shirt into a suitcase and closes a suitcase on a bed. The suitcase opens and child's voices shrieks “ring around the collar”. The woman looks upset. A male announcer describes the failed processes of soaking and scrubbing the collar with a toothbrush and suggests the Wisk brand laundry detergent will work over images of Wisk soaking into fabric and the woman packing a cleaner white shirt into a suitcase then closing it. It stays closed. Final image of a bottle of Wisk with a blue liquid in a measuring cup next to the bottle.