Video URL


13171_1312_grocery_nutrition3

1967
Color

MS of two children at a grocery store looking at a screen in view. Zoom into the screen which has paper cut outs of fish, chicken, eggs, and meat. Dissolve into an nutritional program for children made with felt pieces. “Mr. Protein” is made of a steak for his head, a fish and chicken for his body, and sausage links or hot dogs for his limbs. Cut to his brother “Calcium” who is made of a bottle of milk for his body, cheese for his head, and cheese squares for arms and legs. His sister “Carbohydrate” is made of breads. And then his aunts, cousins, and uncles the vitamins and minerals who are two characters made from fruits and vegetables. Quick shots of the pieces of these characters. CU on the girl and boy laughing; another girl is watching with them later. Mr. Protein narrates as he explains the healthy way to eat with four food groups. He explains cell structure along with illustrations of the human body and cells within it. CU on felt rendering of a baby in a crib cutting to a small child in the same crib and then to a full grown child. Shots of felt ice cream, candy, and soda as Mr. Protein explains how they’re bad for you. MCU of the two kids and mother behind them watching and reacting to information. Shot of Mr. Protein holding eggs and peanut butter. Strongly emphasizes need of protein in diet to make kids grow big and strong.