Contains handheld shot INT footage of a gun shop and various male customers who are engaged in conversation more than they are browsing the guns. Footage contains various medium, medium close, and CU shots of men browsing and talking in the gun shop. Majority of the footage is taken up by a MS of the store clerk as he speaks on the phone. Periodically the shot zooms to a CU of his holstered handgun. The phone conversation includes the clerk detailing the stores membership policy. Cuts to a CU of a shiny handgun in the class counter, zooms out to reveal all the handguns in the cabinet and then zooms back to a CU of a different handgun.