Commercial for Jeep Cherokee pickup truck; a man challenges a group of men to drive their pickup trucks up a steep dirt road, as he wants to prove that his Jeep Cherokee truck with quadra-track 4 wheel drive; each of the other trucks-a Ford, Chevy, and Dodge-each fail to climb the hill, but the Jeep passes without any difficulty; when they all meet at the top, the Jeep owner says, “best traction means best truck, right guys? (here, he produces a brochure for the Jeep) See your Jeep dealer for test results that prove who’s got the best traction!”