Commercial for Jeep Cherokee Chief; a group of people are setting up camp, when one of the men drops the firewood and says, “look!”; in the distance is the Jeep Cherokee Chief; male voiceover: meet the Chief! The 4-wheel drive Jeep Cherokee Chief! Jeep country is where he roams! Here he comes- the Chief’s rugged enough to handle almost any terrain, with huge, all-terrain tires, massive frame and suspension, and high-ground clearance! You’ll know him by his markings: the Chief!”; the group gathers around the Chief and admire it; end voiceover: “The Jeep Cherokee Chief: we wrote the book on 4-wheel drive!”