Commercial for Keebler cookies; elves outside the Keebler tree/ factory are quibbling near the entrance when Ernie, the head elf appears; they’re ready to add chocolate chips to the cookie dough, but the elf inside the tree factory is still making the dough; the elf inside says, “you can’t rush richness!”; Ernie agrees, and describes that, when both the chips and dough are made rich, the resulting cookies taste uncommonly rich; the elf making the dough opens the door and allows the other elves to bring in the chips; male voiceover: “Keebler Chocolate Chip Cookies: rich cookies, rich chips, rich taste!”