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MS of animated character Frankenberry, walking towards a castle door. Interior CU of a box of cereal on a desk. MS of interior, animated character, Count Chocula is hanging from the ceiling. MS of the two characters fighting over who’s cereal is better. CU of bowls of cereal. A rat in the corner yells at them, picks up his stuff and leaves. CU of a dinner table with both products and breakfast arrangement.