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Alcoa premier’s commercial that explains the advantage of the use of aluminum for its flexibility and workability of the material. The video begins with the comparison with other materials: a stone, glass, wood, and clay. Yet, as each of these materials are limited in terms of their flexibility to be shaped, the video goes on saying that aluminum can be modified its shape anyway you want; aluminum can be shaped like clay, cut like wood, bent like glass, and even curved like stone. Furthermore, the video shows the various ways to shape aluminum; it can be formed, patterned, extruded, welled, blazed, cut, and so on; the narrator states that aluminum is the most workable material that can be shaped in any way you want.