A male announcer talks of rich and fabulous people over images including a woman in a bikini on a boat, lovers kissing, a child riding a bike, a woman in furs by a fancy car, people on a roller-coaster, a child running a beach with a white dog, a woman riding a horse on a beach. The announcer talks about the rich and fabulous ingredients in Wonder bread over image of an opened package of Wonder bread next to a basket of brown eggs, a white ceramic pitcher of milk, a sack of flower and a pitcher with brown liquid. Final image of sealed packed of Wonder bread with words “Helps build bodies 12 ways.”