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The commercial opens with a diamond inspector looking at a client's diamonds through a magnify glass. He tells the man that his diamonds are poor quality. The man is skeptical. He tells the diamond inspector that he has the eyes of an eagle and doesn't believe him. Right then and there, the man walks into a lamp, undermining his statement. The inspector calls in a lovely woman wearing a Bulova diamond watch. The man is mesmerized by both her beauty and the jewelry. After the inspector has shown the man real diamonds, he and the woman leave the man behind. The man walks into the lamp, again.