Several milk commercials. 1.) Viva commercial. A little girl does her homework at the kitchen table. She looks at a clock that has “Viva” instead of numbers on its face, and she rushes to the refrigerator. She pours a cup of Viva milk and gulps it down, then is seen doing all sorts of activities like playing guitar and jumping on a trampoline and riding a bike. 2.) Animation of kids thinking about cereal and milk. Glasses of milk. A family eating at the table with the mother pouring milk. Kids thinking about other foods that go good with milk. 3.) A woman drinks milk while eating her sandwich. Kids drink it while playing with a model train track. Family drinks milk. Grown man drinks it. Kid at the refrigerator drinks it. More milk drinking. DRINK IT. Various cheese products are also seen.