Commercial for life insurance; shot of three people jogging; male voiceover: “Americans have become more health-conscious in recent years. More than 90 million people, 59% of the population over 18, are involved in a physical fitness program, according to a Harris study (shot of a man on a treadmill and monitored by a doctor). Medical experts report that this health-oriented lifestyle is causing the heart attack rate to drop. And now, a life insurance company is offering 30-40% cut in policy costs for those committed to a good health lifestyle!”; shot of an insurance spokesman: “there is a special class of people whose lifestyle is synonymous with good health. They don’t smoke; they exercise regularly; they keep themselves in good condition; they have annual physical examinations, and are aware of their health needs. We believe they’re going to live longer than everyone else, and therefore deserve the lowest cost insurance possible!”; shot of a man in a physical examination, and voiceover: “to qualify, an applicant must meet a number of medical requirements, including tests like these, given here at the Executive Health Examiner’s Group. (shot of the three joggers) The incentive is a substantial reduction in life insurance costs, but the real reward is a long and healthy life!”