CU of face of an old man.Various CU of a process of making Fiddle by his hands. MS of he playing a fiddle that he made.ECU and Fan of logo of “JFG”. Zoom out till MS of can and bottle of JFG coffee can be in a same frame.CU of beans of coffee with a tag, “Highest Grade”.CU of a cup filling with JFG coffee.CU of can, cup, and bottle of JFG coffee with V.O, “97% Caffeine Free coffee.”