Man sitting in car in field. “Of the over 9 million new cars sold last year, nearly 5 million were hardtops. America, it seems, is in love with hardtops. At Volvo, we’re not. ‘Cuz hardtops don’t hold up. Every Volvo has 6 steel pillars.” Another car is lowered onto the Volvo with man inside. Man gets out and there are now two cars on the Volvo. “And because Volvos are built strong, they hold up.”A crane lowers a sixth car on the Volvo. “In Sweden, Volvos last an average of 11 years.” Man standing with stack of cars behind him. “Now that’s a hardtop.”