A tour guide leads a group of sight seers on a tour of the inside of a Thom McAn “upholstered” shoe. One man interrupts by quickly taking a photograph, visibly annoying the tour guide. An older woman touches the surface of the interior wall and affirms that it “really is soft,” to which her friend replies, “I believe I heard it breathe, Edna.” The guide describes the structure of the shoe then leads the group into the toe of the shoe, then to the “exit” of the tour, admonishing a straggler. An exterior shot of a mens’ shoe, with the group of miniature people and the Thom McAn logotype and product information appears in the frame before fast fade.