A viking ship on the ocean. Close up of a dragon figurehead on the ship’s prow as it enters the harbour or a city. A man in black on board the ship opens a pack of Erik cigars. He takes a cigar from the pack. Close up of cigar in his hand. He lights cigar. Camera swings around the ship. Shot of man pulling on his cigar with the city in the background. Ship sails under the Brooklyn Bridge. The announcer says ‘The most interesting idea from Scandinavia since blonds.’ Blond woman hugs man. They both smile at the camera as it pulls away. Announcer says ‘Erik is here.’ A pack of Erik cigars appears on screen with the words ‘10 for 25c’.