A 1964 commercial for Betty Crocker Rice with Valenciana sauce. Montages of the clips from the Valencia annual festival: fireworks, dancers, parades. The scene cuts to an interior of a restaurant where a chef is preparing a celebration feast. Vegetables, spices, tomato sauce, and rice. A close up of the chef’s face. Then it cuts to the package of Betty Crocker’s Valenciana sauce; “all the good things are now in one box.”