90022_23993_High_Blood_Pressure_PSA
Here’s a 1970s public service announcement, a PSA, for those with high blood pressure, recommending that they continue to take their high blood pressure medication for the sake of oneself but also for one’s family, one’s loved ones.
Begins with a father in the bathroom with his son. The father takes a bottle from the medicine cabinet. And his son, who just got out of the shower, takes the towel from his father who has the towel resting over his, i.e. the father’s, shoulder. They look lovingly into each other’s eyes.
A girl does a front cartwheel on a mat for her family that’s seated on a bench nearby. The girl raises both arms, as if to indicate she did a good job.
A boy runs down a basketball court during a game, dribbling the basketball with gusto, before making a layup at the basket. His father who is standing on the sidelines claps and cheers his boy on, as if to say, “Yeah, you got it -- let’s go!”
The husband and mother of the family walk through a grassy field with their dog, an Irish Setter.
The family -- two girls, one boy, mom, and dad -- is on a boat that's floating on a lake. The dad retrieves a boat paddle from the lake that appears to have slipped out of his hand. The mom laughs and smiles, seemingly joyful that her man saved the day.
The same family competes with each other in a wheelbarrow race -- a game where one person walks on their hands while another person holds their legs, and they race against another duo in the same formation. At the end of the race, everyone collapses onto each other on the grass, all in good spirits.
The camera then focuses on the label of a medicine bottle, which reads: "Rx Pharmacy, 102 MAIN STREET, ANYTOWN USA,” and “Take daily as directed...for them.”
In the final shot, the family is enjoying each other’s company at the beach. The following text appears: "NATIONAL HIGH BLOOD PRESSURE EDUCATION PROGRAM; A Public Service of This Station & The Advertising Council.” There is also the label for the Ad Council.