Long shot of a white suburban house. A man in a business suit and hat steps down into a ditch in the foreground, across the street from the house. Medium shot of a woman dressed as a stereotypical 50s housewife meeting him in the ditch, taking his hat, and sitting him down at an unseen table, a framed picture on the wall of the ditch behind them. The woman hands him a can of V-8 with a straw; he drinks, and his expression changes to one of excitement. Shot from outside of the ditch as the man climbs up an out on a ladder; the camera zooms in on the can of V-8, with the on-screen title: "People, climb out of your rut." Narrated by Gene Wilder.