90026_27730_Foremost_Forti-Cal_Drink_Commercial_1960s
Here’s a 1960s commercial for a drink by Foremost called “Forti-Cal.” The drink was meant to be healthy, filled with nutrients, and understood and used as a meal replacement.
The clip begins with the silhouette of a middled-aged, American white couple, walking to a table that’s beneath a large umbrella. The man poses with a tennis racket and his partner, the woman, snaps a photo of him.
A can of “Forti-Cal” then appears in a spot light. The can, which is already open, is grabbed by a hand, which then pours the drink into an empty glass.
A four-pack of Forti-Cal is shown.
The couple is then seen playing golf in silhouette, which is followed by a lunch that's displayed on a table: A full glass of Forti-Cal is beside a wooden bowl of salad, topped with carrot and/or celery sticks.
The Foremost logo is followed by the woman sipping from a glass full of Forti-Cal. When she is done, she smiles lovingly at her partner, the middled-aged man. Both look healthy, fit, and happy.
A can of Forti-Cal precedes a shot of a glass full of Forti-Cal, which looks like a delicious vanilla shake.
The couple is now seen playing with a beach ball in silhouette. In the background is a deserted beach and a large umbrella that’s open and leaning towards the camera.
The top of a weight scale shows the scale's dial moving from 176 pounds to 166 pounds.
The clip ends with a shot of a Forti-Cal can followed by the Forti-Cal logo.