Zoom in on household electricity gauge. CU of alarm clock. Hand of sleeping man next to remote control presses button on clock. He turns on a lamp, cut to XCU of electricity gauge responding to electricity usage. Montage of simple morning rituals: making coffee, turning on stove, using toaster intercut with electricity gauge. Zoom in on electricity bill then man calculating expenses. Aerial shots of smokestacks, power plant, and freight trains carrying coal. Nighttime shot of smokestacks, dissolve to exterior of suburban home. Sped footage of boy turning off lights before bedtime.