Joe Montana at press conference & Mike Ditka in front of Seneca Bowl sign while narration explains about athlete endorsements of Video Games. Reporter Richard Hart runs down a list of athlete video games including Wayne Gretzky game, Larry Bird and Michael Jordan basketball game, Jack Nicklaus golf game, Mario Andretti driving game, Earl Weaver baseball game, and Tony La Russa Ultimate Baseball. Tony La Russa interviewed while gameplay footage from his baseball videogame plays on a computer. Scenes from La Russa's family playing the game together int heir living room. CU on daughter with joystick. Interview with video game developer over more gameplay footage. Footage game is shown on TV monitor. B-roll of football coach and announcer John Madden playing his Madden videogame from Electronic Arts on a Sega Genesis. Chuck Yeager Flight Training game box and gameplay footage. Ends with title screen from John Madden Football.