A husband and wife shop in a grocery store, they take cans of food from the shelf and put them into their shopping cart. A grocer stocks boxes of Tide laundry detergent onto a shelf in the market. Narrator comments that salesman sell a type of life, and consumers purchase a life, not just products.The wife and husband discuss the husband’s spending habits, the grocer and wife discuss the value of purchasing economy size boxes of Tide and saving money by buying in bulk.Consumer, marriage, married life, couple, bargain hunting, bargain prices, wholesale shopping, financial advice, spending habits, advertising, laundry soap, detergent, washing clothes, store