Television advertisement for Ultra Brite toothpaste. CU man and woman sitting together in audience, man looks over and smiles at the woman; CU on woman as she turns her head toward man, smiles and blows a kiss to him; man looks surprised and turns his head to reveal lipstick mark on cheek; picture of product with slogan "New Ultra Brite;" extreme CU on woman's mouth as she smiles, pull back to reveal her face; man and woman leaving event hand-in-hand, woman blows kiss to man leaving lipstick mark again; product picture repeated