Commercial for Northern Towels paper towels. Man jumps off diving board into pool at a pool party. Mom puts ketchup on hot dogs with Northern Towels package in the foreground. She accidentally knocks the paper towels over and they fall into the pool. Mom's shocked face. Party guests stand in an empty pool - the paper towels absorbed all the water. Zoom in on paper towels package with two little boys on package. One of the little boys squirts water out of his mouth.