Video URL


13168_10667_mail_order_catalog

1950s
B&W

Sears catalog production. Shots of: a woman looking at catalogs looking at shoes for her kid, Sears HQ, execs deciding on future catalogs and products, everybody moving little kids shoes around for approval, final artwork signed off on, copy is gone over, a proof is made, finished pages being added to giant pigeon hole system. Segment ends with hands flipping through Sears catalog.