Commercial for Jefferson Ward department store; Jefferson Ward opens its newest store in Mercer Mall, in West Virginia; different people are uncertain on whether to call Jefferson Ward a discount store or department store, but has home delivery, sells reputable products at low prices, and has an appliance repair service, which all compliment; male voiceover with shot of Jefferson Ward logo: “why not just call Jefferson Ward a new slant on shopping?”; ends with announcement for the new store opening in Mercer Mall in West Virginia.