A great white shark moving through the water. A scuba diver getting into a metal cage in the water. The shark opens and closes it’s mouth at the bars of the cage. The diver emerges from the water and pushes off his mask. An icebox filled with cans of PBR is opened. Two hands grab two cans. A can is opened. A Pabst branded stein is filled with beer. People check the bars of the cage while drinking Pabst. ‘Pabst. Since 1844. The quality has always come through’.