Commercial for Mouton Cadet wines; begins with banner: “James Beard and the price of wine”; Beard holds a bottle of wine, then switches to Mouton Cadet and pours a glass; Beard: “The finest and most flavorful wines the world has ever tasted are Rothschild wines. But, I’m going to tell you about a different Rothschild wine, that you don’t have to be a rich man to buy: Mouton Cadet! And, I must warn you, from the first sip, you too will become spoiled! In this superb red, in this splendid white, Mouton Cadet: it rhymes with hurray!”