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Commercial for Michelob Beer; begins with people preparing for a picnic on a cruise boat, with a bucket full of ice and Michelob beer; male voiceover: “We took the taste, the great taste of Michelob, and made a light beer!”; jingle dubbed over shots of beer being poured into glasses: “It’s Michelob Light! There is no doubt-this is really what life is all about! Good taste, like Michelob light, runs in the family! Good taste runs in the family!”