Commercial for Safeguard soap; mother holds up four soap bars and interrogates her family at the kitchen table: “Does anyone notice anything strange about our deodorant soaps?”; older daughter replies, “Gee Ma: your Safeguard looks awfully small!”; “Oh--and why is that?” mother asks; “I use it, but sometimes, I just want all that Safeguard protection--”; younger daughter interjects, “but Mary! You made me try it for the rich and different lather!”; dispute entails; voiceover: “For lather and protection, people love Safeguard so much it’s always the smallest soap in the house!”; father later holds up all the soap and says, “here: take your choice, honey!” “Lather and protection? I’ll stick with my Safeguard,” mother replies.