A folded desk lamp lifts its head and turns on. A fly can be heard buzzing around the room, the lamp head moves from side to side and looks around, shimming its’ light where it looks. It spots the fly on the table surface and moves itself on top of the fly, trapping it. The lamp lifts its’ head only to find that it had not trapped the fly. The lamp tracks the fly and has its’ light on it, when a toy car drives up and picks up the fly and drives away. The Pana-Arm slogan “Pana-Arm, like your- arm” appears against a black background. The slogan then appears over a shot of two Pan-Arm lamps on a white surface, one’s head being tilted up.