The commercial for Paper Mate pens begins with a shot of s Christmas tree made of ornaments, the camera zooms in on an ECU of a bulb which has a spinning golden pen inside of it. The pen spots spinning and the title comes up “Paper Mate Power Point”. The next shots is of a man and a woman sitting at a table, the shots is moving in circles. They are making snow flake out of paper and writing using Paper Mate pens.