A old woman in a kitchen pours meat tenderizer on a piece of beef and pummels it with a mallet. The camera pulls back to show a man in a suit explaining a new type of meat that self-tenderizes. CU on a piece of the new beef sitting on a cutting board. A knife slices a piece of beef and explains how Proten works. The man eats a piece of beef and the clip ends on a steaming roast.